Project - Livelihood Development & Safe Drinking Water for Setting of RO Water Facility for Women SHGs-500LPM Project Areas -Amala Gram Panchayat Block- Fanda District- Bhopal State- Madhya Pradesh No. of Beneficiaries - 250
Sponsoring Agency - United Sprits Ltd (USL)
Objective of Project-
DIAGEO implement innovative strategies for improving the quality of life of the under served communities. In 28th May 2017, DIAGEO & SVSS began its journey to provide safe drinking water with a single mission to provide rural communities with access to safe, potable drinking water.
Community Water Services installs and operates water centers that reliably and cost-effectively address water contamination issues. Currently Community RO water system provides safe water to over 35 villages in Madhya Pradesh State in Block Fanda at village Amala. A dedicated team of 07 people makes community Ro Water system the lt experienced women community water centre operator in Amala.
Business Model:
Community Water Services’ model is based on a tripartite partnership between a local community, a CSR donor – DIAGEO and the entity itself. The roles defined in the partnership are:
The community represented by the Gram Panchayat provides:
• A suitable location in the village for the installation of treatment facility
• A reliable water source
• The power connection for capacity required by the plant
• Support SVSS in its social activities in creating awareness
• Support SVSS in collection of user fee and managing the plant
The Donor provides:
• Funding for the fixed cost of the project which covers the building, plant and machinery, storage, installation and commissioning, initial survey, community mobilization and other connected expenses
• Funding for the deficit in the operation and maintenance costs
• SVSS acts as the project manager. It takes responsibility for:
• Selection of a suitable location
• Installation of the water center,
• Efficient operation of the water centre
• Quality of water – ensures that output water meets national standards at all times
• The operating and maintenance costs of the system. SVSS collects affordable user fees (Rs. 4 to 5 per 20 liter)- can, depending on the level of water contamination) which ensure the self-sustainability of the project over time.

The Impact
Community RO Water System has employed seven around people across the village About 100 households have access to safe drinking water now. The social enterprise has championed the cause of safe drinking water dispersing 80 million liters per year to 608 people including schools and government crèche centers across 40 villages in different regions which were stricken with highly contaminated water sources.

The Diageo can play a very significant role in enhancing and scaling-up social projects being run by social enterprises. As, many of the products/services which are offered by social enterprises to the local community, involve a huge amount of initial capital costs to set them up. As communities at the bottom of pyramid do not have enough purchasing capacity to set up these capital intensive products/services, a Diageo can come in as an external funder who can facilitate setting up of these unit and in turn can do a great service to their local communities as part of their CSR efforts